Have you ever considered what your business culture is? Does it have one? Have you carefully crafted it? We encourage you to reflect on the values of your new start-up in the industrial water sector, a significant step which will make your organisation more solid, enrich your company and bring cohesion to your teams.
Water, a connection with life
Today, more than 1.1 billion people do not have guaranteed access to drinking water, and more than 2.4 billion have no safe sanitation. Start-ups in the industrial water sector connect us with this element which is so vital to life, and this is why they are closely tied with an increase in humans’ wellbeing.
As the European Declaration for a New Water Culture says: “Beyond the uses of water in agriculture, electrical generation or industry, aquatic ecosystems perform key functions for both life in the biosphere and to ensure the organisation and social cohesion of human communities”. Thinking about the values that are connected to your industrial production will make them firm, steadfast and well-targeted.
The culture of wellbeing, which is so closely tied to the use of, access to and enjoyment of water, connects with the values that ensure health and wellbeing, within the organisation, too. Fostering a business culture that helps people feel valued will give you an edge up, which will transform into measurable benefits.
In the quest for a new responsibility
According to the IPCC Report of the Intergovernmental Panel on Climate Change, the scientific community predicts that by the end of the century world temperatures will be between 1.5ºC and 2ºC higher. This will lead to the collapse of the water cycle on the continents, which will be manifested as frequent heat waves, more precipitation in the wetter regions and less rain in the more arid zones.
The increase in salinisation, the decrease in the availability of fresh water, rising sea levels, the accentuation of droughts and coastal flooding are new challenges which must urgently be addressed by companies in the water sector, especially by those working to enter the market.
Water is not only a source of life but can also become a source of major conflicts. New start-ups in the water sector cannot turn their back on this new reality and have to offer a response to the new challenges of the 21st century by creating companies that integrate new values that help tackle the challenges to come.
To what degree does your start-up in the industrial water sector bring sustainability, care for the environment and conscientious water management into its business culture? By further exploring these values, you will ensure that your vision is more connected to the new markets, their needs, and their increasing and justified sensitivity.
Fostering the culture of cooperation
Integrating the culture of cooperation into your business culture will help position your project on a new level. At Fluidra Accelera, we are convinced that this is the pathway to success, and this is why we are working to ensure that new start-ups in the industrial water sector can access the knowledge of Fluidra, a leading company in the swimming pool & wellness sector.
Likewise, the Fluidra Foundation makes all its knowledge available to society and works to democratise access to water by bringing it to all groups, especially those that need it the most.
Do these values belong to your start-up in the industrial water sector? Are they already part of your business culture? Do you need advice? Let’s talk!