On its fourth anniversary, the Group’s accelerator is changing its image, launching a new website and inaugurating new offices in Sabadell (Barcelona). This way, the company is reinforcing its presence as an accelerator for industrial businesses with ties to water, pools and wellness.
The new Fluidra Accelera offices, on the 13th floor of Torre Milenium in Sabadell, were designed to foster teamwork and the development of new ideas. This is why the coworking space is the largest part of the offices and located in the very heart of the space. Here, companies participating in the acceleration programme work on innovative projects for the water, pools and wellness sector.
With Accelera’s recent move to the Fluidra headquarters, the new Fluidra Accelera offices have more space, loads of natural light and are located in the financial centre of Sabadell. The Group’s accelerator now has three meeting rooms, a kitchen, a board room and an office.
A new image for a new era
Fluidra has also updated its logo with a restrained, refined, linear design. This essence is also part of the new image created for the Group’s accelerator.
The Accelera website highlights the clean, clear design of its new logo with an online space that invites entrepreneurs and investors to get involved. The website has more functions for users and offers quick, intuitive access to how to participate in the acceleration programme and how to invest in companies in the programme.
In this virtual space, entrepreneurs can discover whether Fluidra Accelera is the right accelerator for their start-up and apply to the acceleration programme by filling in a simple form. Plus, there is information for investors on the guarantees accelerated companies offer and the company’s value proposition.
Focusing on a younger target audience, the new site design features moving elements and icons that give it a modern look, more suitable to the entrepreneurship, business and technology arena. The news and blog section is more visual now, so there are pictures accompanying the texts on the site.
This section also features statements from the most significant projects to come out of Fluidra Accelera, an acceleration programme that gives companies the support of a renowned team of experts, access to a solid network of contacts, raises the visibility of the project and connects them with investors interested in committing to their companies.