Business development seeks to identify new business opportunities (products, markets, distribution channels, etc.) through associations with other companies and internal departments. So, it is a key stage for companies past the initial launch phase in accelerators and expansion, which defines the course of the business to continue growth.
Are you at this phase? Are you exploring where you invest your resources and efforts? Don’t miss out on the following opportunities to help your project progress successfully in the water sector.
Consider balanced business development that respects the water cycle
In any company, it is essential to think about the future, the mission and vision of the product or service, and make any adjustments necessary to bring you closer to them. Have you considered the water footprint of your new product? The water footprint concept, developed by Professor Arjen Y. Hoekstra in 2002, identifies how much fresh water is consumed (directly and indirectly) throughout a product’s production process.
Specifically, the blue water footprint refers to how much blue water (surface or groundwater) is used in the production chain. The green water footprint notes consumption of green water resources and the grey water footprint detects the amount of fresh water required to assimilate pollutants.
At Fluidra Accelera, we encourage you to come up with a strategy that takes into account your water footprint. We invite you to carefully analyse the environmental impact your product will have on its surroundings and to determine its use of water, a scarce, precious resource.
Come up with a business development strategy that includes reusing water
According to data from the European Commission, Greece, Italy and Spain have great potential to implement initiatives to reuse water for irrigation, industrial uses and aquifer recharge. Specifically, these countries are only using between 5% and 12% of their effluents. So there is still a lot of potential for further uptake to reach levels like those seen in Cyprus and Malta, where 60% to 90% of wastewater is reused.
Defining new opportunities and finding unexplored markets, which can boost efficiency and growth in water treatment, will help alleviate the pressure on water resources, a situation that is being exacerbated by the increasing global warming. Plus, it will help growing urban areas comply with regulations, which are becoming stricter and stricter regarding lowering pollution levels.
Join the smart water movement!
Does your business development plan optimise processes to make them more effective? Digitisation in the water sector and data control not only makes tasks more efficient, which is key for successful business development, but also leads to a smart water network, which will allow us to save large amounts of water and power in the cities of the future. So, it is important to remember that in order to set up a smart water network it is essential to move towards a technological interface that uses sensors and smart-node networks, with open-code software, protocols, etc.
At Fluidra Accelera, we guide companies and/or entrepreneurs through development of a consistent business model that fosters project feasibility and gets investors’ attention. Want to talk about it?